https://computerhistory.org/blog/transplanting-the-macs-cent...
I do wonder what the exact reasons were. Maybe the PPC (complete systems) could be made cheaper? Maybe Apple was worried about relying on a single vendor? I am kind of skeptical of the “corporate dealmaking” angle, because it seems like there are valid technical reasons to NOT choose the 88K. Namely, that it requires companion chips, and the whole system (board + chips) ends up being complicated and expensive.
The sad thing is Intel showed there was still life left in CISC, and Motorola themselves ended up circling back on 68k in the form of ColdFire which proved you could do for 68k what Intel did w/ the Pentium. But by then all their 68k customers had moved on from the 68k ISA.
68k like VAX was seen as dead avenue not only compared to RISC
Mitch Alsup has extensive experience in ISA design, has participated (tangentially) in informing RISC-V design process.
Recently, he's designed my66000, an interesting, fresh take at a new ISA that I recommend exploring.