I have compared them, and because BLE is a narrowband signal, it is highly susceptible to Non-Line-of-Sight (NLOS) conditions compared to UWB.
I also attended a prototype presentation by a large European silicon company. I noticed that even in their demo, BLE did not achieve 30 cm accuracy, but rather hovered around 1 m.
I have only tested PBR and RTT ranging with a simple Kalman Filter, so maybe someone has found a clever combination of these data sources (I hope).
It will allow things like secure entry (walk up to a door and it opens, be near your car and you can open it), finding your devices (lost keys, headphones, remotes, etc.), auto-unlocking for your laptop, and more.
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This is a really cool technology that is going to allow essentially indoor GPS. Imagine going to a mall, and you open a map on your phone, and it immediately knows where you are to under 1m error.
A lot of brick and mortar stores are based on the assumption that a lost customer will buy more things, so I don't see this happening.
BT hardware is also rather affordable.
There may be a rare few legitimate uses for improving the accuracy, but it also makes those privacy nightmares worse.
It generated interesting information, but not interesting enough to be profitable.
We weren't the only ones with this capability either, most major retailers had this level of analytics through surveillance footage that previously existed for loss prevention purposes. Then simply link the data to a rewards number or credit card and you got a stable tracking identity.